Searchandizing
Searchandizing (a combination of "search" and "merchandising") is the practice of optimizing on-site search results to support business and commercial goals. It blends product discovery with strategic merchandising to enhance both user experience and conversion.
Common Searchandizing Techniques
- Pinning – Force specific products or content to appear at the top of search results for specific queries.
- Boosting – Promote specific items, such as high-margin or popular products, by influencing their ranking.
- Synonym, stopword, and alternative management – Deliver relevant results even when users enter varied or misspelled queries.
- Personalization – Adjust search results based on user preferences, behaviors, or past interactions.
- Facet and filter optimization – Configure filters to emphasize business-relevant categories.
Why It Matters
Effective searchandizing:
- Increases conversion rates
- Enables users to find desired products more efficiently
- Aligns the search experience with marketing, sales, and brand objectives