Searchandizing

Searchandizing (a combination of "search" and "merchandising") is the practice of optimizing on-site search results to support business and commercial goals. It blends product discovery with strategic merchandising to enhance both user experience and conversion.

Common Searchandizing Techniques

  • Pinning – Force specific products or content to appear at the top of search results for specific queries.
  • Boosting – Promote specific items, such as high-margin or popular products, by influencing their ranking.
  • Synonym, stopword, and alternative management – Deliver relevant results even when users enter varied or misspelled queries.
  • Personalization – Adjust search results based on user preferences, behaviors, or past interactions.
  • Facet and filter optimization – Configure filters to emphasize business-relevant categories.

Why It Matters

Effective searchandizing:

  • Increases conversion rates
  • Enables users to find desired products more efficiently
  • Aligns the search experience with marketing, sales, and brand objectives